Free
$0 / month
Free, full stop. No card, no expiry.
- Leads / mo
- 1,000
- Deliveries / mo
- 2,000
- Routes
- 3
- Clients
- 1
- All destinations included
- Community support
- No credit card required
Pricing
Pay for the leads you actually get.
Pay per lead you receive, not per step in your automation. No surprise SMS bills (you bring your own Twilio). Start free, no card required.
Every tier includes every integration
Starter
$25 / month
or $20.83/mo billed yearly (2 months free)
- Leads / mo
- 25,000
- Deliveries / mo
- 75,000
- Routes
- 10
- Clients
- 1
- Everything in Free
- Email support
- Signing-key rotation
- 30-day lead history
Pro
$99 / month
or $82.50/mo billed yearly (2 months free)
- Leads / mo
- 250,000
- Deliveries / mo
- 1,000,000
- Routes
- 50
- Clients
- 5
- Everything in Starter
- White-label admin
- Up to 5 clients
- Priority support
- 90-day lead history
- 99.5% uptime target
Agency
$299 / month
or $249.17/mo billed yearly (2 months free)
- Leads / mo
- 1,000,000
- Deliveries / mo
- 5,000,000
- Routes
- 500
- Clients
- 50
- Everything in Pro
- Up to 50 clients
- Custom domain
- Phone support
- 1-year lead history
- Per-client cap allocation (v2)
Scale
Contact sales
Annual contract, custom terms.
- Leads / mo
- 5M+
- Deliveries / mo
- Custom
- Routes
- Custom
- Clients
- Custom
- Everything in Agency
- Unlimited everything
- Custom SLA
- Dedicated support engineer
Overage: $0.50 per extra 1,000 leads OR $0.20 per extra 1,000 deliveries, whichever cap runs out first. Annual billing saves ~17% (2 months free).
What's a lead vs a delivery?
A lead is when someone fills out your form and submits it to us.
A delivery is when we send that lead to ONE of your tools (Slack, your CRM, an SMS, etc.).
If one lead goes to 4 tools, that's 1 lead + 4 deliveries. We cap both so heavy-fanout setups stay predictable for you and for us.
1 lead in
Form submission
Translate + route
LeadRails
4 deliveries out
CRM · Slack · SMS · Email
Why a flat $99 beats per-step pricing.
Most automation tools charge per step, so cost multiplies as you fan out. LeadRails charges per lead — once, no matter how many destinations it lands in. And we include the safety net (retries, alerts, audit history, agency scoping) that other tools sell as add-ons or don't sell at all.
| Tool | 10k leads × 4 dests | Retries + alerts | Lead-shaped (CRM map, dedupe) | White-label / multi-client |
|---|---|---|---|---|
| LeadRails Pro | $99 flat | ✓ Included | ✓ Included | ✓ Up to 5 clients |
| Hookdeck | $99 / 100k events* | Partial — webhook-level retry, not CRM-aware | — DIY | — Not offered |
| Zapier Pro | ~$200–400/mo (40k+ tasks) | Limited — no auto-retry alerts | Per-Zap, manual | — Not offered |
| Make | €99+/mo (40k+ ops)* | DIY inside each scenario | Per-scenario, manual | — Not offered |
| LeadConduit | $1k+/mo (contract) | Yes | Yes | Yes |
On mobile we hide the Lead-shaped and White-label columns to keep the price columns readable. The short version: LeadRails Pro includes CRM field-mapping, deduplication, and a 5-client white-label tier in the $99 flat price. Hookdeck, Zapier, and Make don't ship any of those — you'd build them yourself or pay separately.
* Make and Hookdeck headline prices look lower at small volumes. But at 10k leads × 4 destinations, you'll be on a higher tier. And you'll still rebuild retry logic, field mapping, and delivery dashboards yourself. Pricing checked against public competitor sites in 2026-Q2. Subject to change. Hookdeck, Zapier, and Make solve adjacent problems and have their own strengths outside lead routing — this comparison is scoped to form-to-CRM + Slack + SMS + email use cases.
What you DON'T pay extra for.
Everything below is included on every paid plan (and most of it on Free).
- Tamper-proof lead delivery
- Every destination (no upcharges for Slack vs Twilio vs HubSpot)
- Custom field routing — pick which fields go where
- Auto-retries + delivery alerts
- White-label admin (Pro and up)
- Full lead history (every tier; how long depends on plan)
- White-label multi-client scoping (agencies)
- Public status page
- 5 separate uptime checks (one per worker)
What's NOT included.
Knowing the edges of the tool up front beats finding them mid-setup. LeadRails is the rails — not the CRM, not the sender, not the campaign tool.
-
We don't host your email — you bring Postmark or Resend.
Why: So you own your sending reputation. One bad customer shouldn't tank everyone else's deliverability.
-
We don't host your SMS — you bring Twilio.
Why: Same reason, plus 10DLC compliance is yours to manage in Twilio's console.
-
We're not a CRM.
Why: You've already picked one. We just feed it.
-
We're not a marketing tool.
Why: No drip campaigns or email blasts here.
-
No phone support below Agency tier.
Why: Keeps Starter pricing honest at $25.
If you need help with this: setting up Postmark or Twilio is straightforward — our docs walk you through it, and free-tier customers can email us if they get stuck.
Frequently asked.
What counts as a lead?
A lead is one form submission we receive and accept. Bad signatures, replays, and malformed payloads don't count. Duplicates of the same submission don't count either — we deliver each lead exactly once.
What if I'm just a small business with one form?
You're our favourite customer. Free covers up to 1,000 leads/month, which is plenty for a single WordPress form. Most plumbers, lawyers, and contractors never leave the free tier.
What if I go over my plan?
First 24 hours: we email warnings at 80%, 90%, and 100% of either cap. After that: overage at $0.50 per 1,000 extra leads OR $0.20 per 1,000 extra deliveries, whichever cap you hit first. You can also flip on auto-upgrade so the next tier kicks in instead.
How does white-label work?
On Pro and up, the admin UI shows your logo, name, and brand colour — not ours. Your clients log into what looks like your product. On Agency, you can point your own domain at it (e.g. routing.youragency.com).
Can I downgrade?
Yes, anytime. Downgrades take effect at the next billing cycle, so you keep the higher caps until the period you already paid for ends.
What happens to my data if I cancel?
Read-only access for 30 days after cancellation, then we delete per the Privacy Policy. You can export everything before that.
Is there a free version?
Yes — Free is genuinely free. No card, no expiry, every destination included. Upgrade only when you outgrow the caps.
Do you offer non-profit or student discounts?
Yes — email sales@leadrails.dev with your details and we'll set it up.
Pick the plan that fits. Or start free.
Free is genuinely free — no card, no expiry. Upgrade only when you outgrow it.